Privacy Policy

Last updated: July 13, 2025

1. General

At Not Smrt LLC ("we," "us," or "our"), we value your privacy. This Privacy Policy explains how we collect, use, and share your personal information. It applies to all Not Smrt websites, mobile apps, and related services ("Service").

By using the Service, you agree to the collection, use, and sharing of your personal information as described in this Privacy Policy.

If you have any questions or concerns, feel free to reach out to us at [email protected].

2. What Information Do We Collect?

Personal Information You Provide to Us

Summary: We collect personal information that you choose to share with us.

We collect personal information that you voluntarily provide when you register for our Services, request information about us or our offerings, participate in activities on the Services, or otherwise get in touch with us.

Details You Provide

The personal information we collect depends on how you interact with us, the choices you make, and the features you use. This may include:

Sensitive Information

With your consent or as legally permitted, we may also process sensitive information such as:

Payment Information

When you make a purchase, we may collect payment details like your card number and security code. All payment processing is handled by Apple Pay. You can view their privacy policy here: Apple Pay Privacy Policy.

App-Related Data

If you use our mobile app(s), we may collect certain data (with your permission), including:

This information is primarily used for security purposes, troubleshooting, and internal analytics.

Please ensure that any personal information you provide is accurate, complete, and up to date.

Information We Collect Automatically

Summary: Some information, such as your IP address and device characteristics, is collected automatically when you use our Services.

We automatically collect certain technical information when you interact with our Services. While this data doesn't directly identify you, it may include:

This data helps us keep our Services secure, improve functionality, and conduct analytics. We may also use cookies and similar tracking technologies to collect this information.

Types of Automatically Collected Data

3. How Do We Process Your Information?

Summary: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also process your information for other purposes with your consent.

We process your personal information for various reasons depending on how you interact with our Services, including:

5. When and With Whom Do We Share Your Personal Information?

Summary: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

6. Do We Use Cookies and Other Tracking Technologies?

Summary: We may use cookies and other tracking technologies to collect and store your information.

We use cookies, web beacons, pixels, and similar technologies to collect data when you interact with our Services. These technologies help us maintain security, prevent bugs, remember preferences, and improve user experience.

We also allow third parties and service providers to use tracking technologies on our Services for analytics and advertising purposes. These tools help display personalized ads, manage campaigns, and remind users of abandoned shopping carts (if applicable).

If applicable U.S. state laws define these technologies as a "sale" or "sharing" (including targeted advertising), you can opt out by submitting a request as described in our section titled "Do United States Residents Have Specific Privacy Rights?".

Google Analytics

We may share data with Google Analytics for usage tracking. This may include:

You can opt out of tracking via:

For full details, please review Google's Privacy & Terms.

7. How Long Do We Keep Your Information?

Summary: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We retain personal information only as long as needed for the purposes described in this Privacy Notice, or as required by legal obligations (such as tax, accounting, or regulatory requirements). No purpose will require data retention longer than six (6) months after the user’s account becomes inactive.

When there is no legitimate business reason to keep your data, we will either delete or anonymize it. If deletion is not possible (for example, due to backup archives), we will securely store your data and prevent further processing until deletion becomes possible.

8. What Are Your Privacy Rights?

Summary: Depending on your state of residence in the US or in some regions, such as Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

In some regions (like Canada), you have certain rights under applicable data protection laws. These may include the right to:

You may also have the right to object to the processing of your personal information in certain circumstances. You can exercise your rights by contacting us using the contact details provided in the section "How Can You Contact Us About This Notice?" below. We will respond in accordance with applicable data protection laws.

Withdrawing Your Consent

If we rely on your consent to process your personal information, you can withdraw that consent at any time by contacting us. This does not affect the legality of processing based on consent before withdrawal or where permitted by law.

Opting Out of Marketing Communications

You can unsubscribe from our marketing and promotional emails at any time by contacting us using the information in the section "How Can You Contact Us About This Notice?". You will be removed from our marketing list, but we may still send you service-related communications, such as account notices or responses to support inquiries.

Account Information

If you wish to review or update your account information, or terminate your account, you can:

If you request account termination, we will deactivate or delete your account from our active databases. However, we may retain certain data as necessary to prevent fraud, troubleshoot issues, enforce legal terms, or comply with laws.

Cookies and Similar Technologies

Most web browsers accept cookies by default. You can usually adjust your browser settings to remove or reject cookies. Please note that doing so may affect the functionality of some features or services.

If you have questions or comments about your privacy rights, email us at [email protected].

9. Controls for Do-Not-Track Features

Most web browsers, some mobile operating systems, and mobile applications include a Do-Not-Track (“DNT”) feature or setting to indicate your preference not to have your online browsing monitored. However, no uniform technology standard has been finalized for recognizing and implementing DNT signals.

As such, we do not currently respond to DNT signals or other automated mechanisms that communicate your choice not to be tracked online. If a standard is adopted in the future that we must follow, we will update this Privacy Notice accordingly.

California law requires us to disclose how we respond to DNT signals. Since there is currently no consistent standard, we do not respond to DNT requests at this time.

10. Do United States Residents Have Specific Privacy Rights?

Summary: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have rights to access, correct, delete, or limit the use of your personal information.

Categories of Personal Information We Collect

In the past twelve (12) months, we have collected the following categories of personal information:

Category Examples Collected
A. Identifiers Real name, alias, postal address, phone number, unique identifier, IP address, email, account name YES
B. Personal information (CA statute) Name, contact info, education, employment, financial data YES
C. Protected classifications Gender, age, race, ethnicity, marital status YES
D. Commercial information Transaction data, purchase history, financial info YES
E. Biometric information Fingerprints, voiceprints NO
F. Internet/network activity Browsing history, behavior, search history, interactions YES
G. Geolocation data Device location NO
H. Sensory data Images, video/audio recordings YES
I. Professional data Business contact info, job history, qualifications YES
J. Education information Student records and directory info YES
K. Inferences Profiles based on personal characteristics/preferences YES
L. Sensitive data Account logins, children’s data NO

We only collect sensitive information when allowed by law or with your consent. We do not use it to infer characteristics about you. You may have the right to limit its use or disclosure.

Other Sources

We may also collect personal information through:

Retention Period

We retain personal data only as long as needed to provide Services. Data in categories A, B, C, D, G, J, K, and L are kept for as long as a user has an account with us.

How We Use and Share Personal Information

See our sections "How Do We Process Your Information?" and "When and With Whom Do We Share Your Personal Information?" for details.

We do not sell or share personal data for commercial purposes and have not done so in the last twelve (12) months.

Your Rights

Depending on your state, you may have the right to:

Additional rights under specific state laws may include:

How to Exercise Your Rights

You can submit a request by:

If an authorized agent is making the request, they must provide proof of authorization. Additional verification may be required.

Appeals

If we decline your request, you may appeal by contacting us at [email protected]. If denied again, you can escalate to your state attorney general.

California “Shine the Light” Law

California residents may request once per year, free of charge, details about personal data shared with third parties for marketing purposes. Please write to us using the contact details in the section "How Can You Contact Us About This Notice?".

13. Do We Make Updates to This Notice?

Summary: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by a revised "Last Updated" date at the top of this notice. If we make material changes, we may notify you by prominently posting a notice or by contacting you directly.

We encourage you to review this Privacy Notice frequently to stay informed about how we are protecting your information.

12. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may contact us using the information below:

Email: [email protected]

13. How Can You Review, Update, or Delete the Data We Collect From You?

Based on the laws of your country or U.S. state of residence, you may have the right to:

These rights may be subject to limitations as required by applicable law. To exercise any of these rights, please submit a data subject access request or contact us directly using the information provided above.